Part one of term paper
This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market. Purell Must Gain Greater Market Share Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Ha ...

Part two of term paper
... One way to do that is to take Purell into international markets. India Provides an Opportunity Possible Barriers GOJO must consider possible barriers to Purell’s entrance into Indian markets. These barriers include: Recommendation Extensive research provides evidence that marketing Purell Instant Hand Sanitizer in India would be mutually beneficial to GOJO Industries and the people of India. Report Overview Statement of Purpose The purpose of this report is to r ...