Part one of term paper
To give a short introduction to the circumstances affecting this case of Pepsi & Coca Cola it has to be said that in general it is not just simple for MNEs to invest and enter foreign markets as regulations and restrictions differ from coutry to country and hence ifluence international business negotiations to a great extend. Therefore MNEs i ...

Part two of term paper
... by assumingly – in turn – missing out a great opportunity, but this again depends on a complexity of economic and cultural reasons influencing international trade, which I will develop critically in the further case study of Pepsi & Coke in accordance to the following questions. 1.) Did PepsiCo make too many concessions in order to enter the Indian market? Could the company have negotiated better? In this case study PepsiCo – for the second time – intends to enter the India ...