Part one of term paper
has recently had her 40th birthday. It all started in the 1950s when Ruth Handler saw her daughter, Barbara, and her friends playing with paper dolls. They liked to imagin the dolls beeing different persons who were working, swiming, playing with friends etc. Ruth, who owned the company Mattel with her husband, understood that pretending h ...

Part two of term paper
... the first was introduced on the 9th of march 1959. was named after Ruths daughter. was then a teen-age fashion model who was very different to the dolls the kids played with at that time. The buyers were at first skeptical to the doll but when Mattel started to make tv-commercials to reach out to the buyers it was an instant hit. is still the most popular fashion doll ever created. That is because she is always changing when the fashion and trends change. She wears everything from the Par ...