Part one of term paper
Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular rest ...

Part two of term paper
... With a variety of brands to choose from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career profession to successfully convert smokers to their brand of cigarettes. Before a person decides on what brand of cigarettes to purchase, he/she must ask and be able to answer one question; Which cigarette advertisement most effectively urges people to buy their brand of cigarettes? The first cigarette ad that is attached is that ...