Part one of term paper
This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology. Before beginning to get into the meat of the case, it should be noted that since the data and all relevant information was presented during the middle 1980's, this analysis shall con ...

Part two of term paper
... ahead and launch a new fruit drink line into the market using a relatively new packaging technique. SWOT Strengths One of the main deciding factors of a company and/or its products are their strengths. One of the main emphases in this case was put upon the quality of the fruit drinks they will be distributing. It is felt that this product is of a higher standard than most of the others on the market, and in fact, the company as very popular public opinion of their drink. When doing a taste test, ...