Part one of term paper
PRODUCT NAME: Nike Biking Shoes NAME OF SOURCE: Men's Health DATE VIEWED: April 6, 2000 MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization FIRST IMPRESSION: 7 TARGET AUDIENCE: Adult or Adolescent males who play sports TONE: Direct CONTEXT OF AD: Middle of Magazine PROPOSITION: If you buy Nik ...

Part two of term paper
... between the product and the ad is the action that the leg is doing; it reflects the motion of a mechanical frame that moves the train's wheels. This is where "like produces like" comes into play. The photo in the ad suggests that when one wears Nike shoes, his shoes will have the same mechanical power of that of a train's wheels. Thus this image gives the viewer of the ad a simulation of what his leg would be doing on a bike but with more power. STYLE: The ad uses key words and key ...