Part one of term paper
in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to be in the leading edge of a ...

Part two of term paper
... had it's problems but Luca Cordero Di Montezemolo"the man who saved "(3) and this internal drive played an intense role in the transformation and the reconstruction of this once deeply troubled auto maker in to a European visionary company. in my opinion has changed the Italian economy forever. They were the ones that stimulated all the automotive competition we have today in Italy, and they are the reason the Italians today are known for their beoutiful automobiles. It all began in Europe, more ...