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Ford Focus Copying Honda Civic
Part one of term paper
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Have you ever heard of a live commercial? Or better yet ever seen one? Well Ford Motor Company is about to launch the new Focus. The Focus is targeted at the first time buyers market. Ford Motors is spending at least $100 million dollars in this new approach marketing strategy. I always thought that TV commercial's were pre-recorded. This ...
Part two of term paper ... that Ford is trying to win over the Honda's campaign of such good advertising and the success to the first time car buyer market creating a pool of loyal customers. Honda was the first company to utilizes the V-TEC technology. Now Ford wants to throw a similar technology into the Focus called Z-TEC. I think that Ford must think that people who do not know the difference will buy the Focus, I don't think so! Ford will always be Ford & Honda will always dominate the Import compact class. As Far as I ...
Word count: 465 | Approximate pages: 2
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