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Consumer Decision On Phones

Part one of term paper
Due to the speed of technological advances nowadays, it is increasing difficult for anyone to predict the marketing strategy for an electronic device. As for telephones today, they are becoming more and more sophisticated in both capabilities and application of these capabilities. A potential buyer is nevertheless confronted with decisions †...

Part two of term paper
... in the Time article by Katie Hafner, “Everything but a Dial: Phone Choices”, telephone prices ranges are related to their capabilities. The amount of consumption of these various goods solely depends on the price and the utility that consumers receive from purchasing the product. When deciding to purchase a telephone, a consumer would most likely to separate telephone capabilities into different categories first and then choose from a selection of phones that best suit their needs (their uti ...

Word count: 574 | Approximate pages: 3

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