Part one of term paper
Golf is a multi-billion dollar industry that is showing a growth in popularity due to media attention on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the large market which exist, there is strong competition between equipment makers to ...

Part two of term paper
... during play. The high sales turnover which exists with golf balls makes this product attractive to sports equipment producers. The purpose of this report is to identify the major competitors of golf ball manufacturers and the size of their market share; Also, this report intends to show the current marketing programs used by these manufacturers, the profile of the golf ball market, and the current trends affecting the industry. By conducting this research, it may become apparent as to what i ...