Part one of term paper
In magazines stuffed with models and advertisements, billboards on the highway, and actresses on television, the message of what women should look like is everywhere. Advertising is a powerful force in our culture due to the exposure. The decided presence of these images in effect shapes the image of women today. It is very unfortunate that t ...

Part two of term paper
... In order to create a market for their product they attempt to make women feel imperfect about their own bodies through advertisement. Advertisers manipulate women into thinking their value is dependent on their physical appearance. An overweight person is seen as lazy. Women, especially, are told that their efforts to exercise and to stay fit will be rewarded by success in their personal and professional lives. If they fail at the idea they are encouraged to try harder. The cruel thing is tha ...