Part one of term paper
GE FOR THE NEW MILLENIUM The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 ¡V Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1 The leading s ...

Part two of term paper
... among innovators. This report will discuss the following components of the Iomega Corporation: „h History of the corporation and its products „h Marketing strategies and product offerings „h Management structure „h Finances History Iomega was founded in 1980 with its flagship removable storage device, the Bernoulli drive. Though its original efforts are now more than antiquated, Bernoulli Optical Systems remains a subsidiary of Iomega. In 1983 Iomega was made public, and fo ...