Part one of term paper
American companies take many things into consideration when products in other countries. The article “Tough Cookies” by Oliver Libaw, and the article “Not so fast” by Jean-Marc Lehu discuss American Products in other countries. “Tough Cookies” discussed Nabisco and their success of selling Oreos and Chips Ahoy in Mexico. “N ...

Part two of term paper
... the United States and Mexico. The European Union (EU) did basically the same thing as NAFTA in Europe. EU produced many marketing advantages because it made it possible not to have to market items by one nation at a time. NAFTA and EU make marketing products in other countries easier. Nabisco took a big chance by marketing their cookies in Mexico. Nabisco succeeded in establishing their products even though Mexico was in a recession. The company realized that there was an open o ...