Part one of term paper
Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always room to improve the image of their product in the minds of the consumers relative to their competitors. Gulfways positioning can be improved in order to achieve a larger competitive advantage. In order to determine the optimal ...

Part two of term paper
... provider that offers excellent financial incentives such as a low credit line and the absence of an inventory (see appendix #1). This creates a competitive advantage with its competitors through the use of price and purchasing benefits. This is a good beginning to develop a dominating image on the perpetual map of the scuba equipment market. As Gulfways moves thru the introduction stage of the product life cycle and on to the growth stage, the company needs to begin to think about how to repos ...