Part one of term paper
In today’s society the public branding of the Gap name can be found everywhere. Go to any big city in North America and there will be public branding of the Gap name. Almost any major company will participate in public branding of their name. Gap keeps on public branding their name more and more effectively. Sides of buses, large billbo ...

Part two of term paper
... to get your company’s name known and for it to become popular . If your company becomes known and popular then your advertising program will be successful. Public branding keeps on getting more visible in today’s society. Names of a new brand that convey easily understood product attributes in short snappy ways are the best. Gap sales this year were the best in company’s history , largely due to the public branding of their name. It is evident that public branding is a big and imp ...