Part one of term paper
POWER, GENDER, AND ADVERTISING. When society thinks of a male figure, they right away portray images such as guns, sports, and muscles. Most men (especially young men) identify with commercial advertisements. For example, the Gillette Company shows an commercial where a good looking man, with big muscles, half naked, and surrounded by three ...

Part two of term paper
... "has stressed difference, implicate, and even the natural dissimilarity of males and females" (Katz, pg.461). The influence of advertising has a strong impact on men. A recent study done by Kolbe, Richard H., and Darrel Meuhling revealed that boys tend to be rigid in their rejections of any play initiatives demonstrated by female model. Moreover, it was also found that there is an element of social risk involved for both boys and girls, who wish to adopt opposite-gender behavior, specially a ...