Part one of term paper
sing We are bombarded daily with a variety of communicative devices that attempt to influence our thoughts, behaviors, and attitudes in some way. The primary role of this advertising methodology is to persuade, to change the way we construct a certain meaning in our head. Persuasion is a very powerful tool in affecting our idea of how, what ...

Part two of term paper
... brand by promising extra rewards. The strategy producers’ employ to execute this persuasion and the effectiveness of that strategy will be identified and analyzed through the advertisement for Ortho Tri-Cyclen birth control pills. Advertisers use a variety of techniques to modify our thoughts, beliefs and actions. One such strategy is the source used to transmit their message. We, as consumers, judge the source and formulate an opinion about the product based partly on their representa ...