Part one of term paper
Every company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in their product. However, a commercial or an ad might not get the initi ...

Part two of term paper
... title of this commercial is “Beautiful”. The thirty second spot, created by longtime ad agency Wieden & Kennedy, debut nationally on October 12 during the National League Championship Series and will air into November. What this ad focuses on is a handful of athletes who have each suffered serious scarring or physical trauma while participating in their sport of choice. The spot is filmed in black-and-white, accented by a haunting rendition of the song “You Are So Beautiful To ...