Part one of term paper
"People are exposed to some subliminal stimuli at all times throughout life" (Koponen, 97). A subliminal message is an insufficiently intense message used to produce a discrete sensation by influencing one's mental process or behavior. "Subliminal stimuli range from those just below threshold to those that are infinitely weak" (Koponen, 97 ...

Part two of term paper
... widely and frequently use subliminal messages because they find them successful in selling products. Then there are those advertisers who do not even use the method, nor believe in it. "Some are convinced that subliminal advertising is, like the unicorn, a mythical beast" (Clark, 118). When selling an adequate enough product, there is no reason to us the messages. "You can't make someone bark like a dog unless they want to" (interview). The use of subliminal messages by anyone is a, "secret a ...