Part one of term paper
Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world’s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 19 ...

Part two of term paper
... the company as a whole gained net sales amount of 10.1 billion dollars and net income of 1.4 billion dollars for the 1997 due to acquire leading battery company “Duracel” in 1996 and grow of “Sensor Excel” razor. As a result, company could spend 1 billion dollars to invent “Mach 3” which is triple blades razor. Even though Gillette had sufficient fund to invent the new product, the company took high risk of financial side that if the new product’s sale ...