Part one of term paper
Is what we consciously see all there is to see? Subliminal advertising surrounds people all day long. It is “believed that one can influence behavior by secretly appealing to the subconscious mind with words, images and sounds” (Lenchnar 3). Throughout the years there have been many examples of subliminal advertising ranging fr ...

Part two of term paper
... a message in the subconscious mind. Subliminal advertising first became publicized in nineteen fifty seven when Jim Vicary flashed “drink Coca-Cola” and “eat popcorn” on a movie screen so that it could not be consciously seen, but subconsciously absorbed (Lechnar 3). Vicary reported an increase in the sale of popcorn and Coca-Cola as a result of his subliminal messages. He was later questioned about his results. He had no evidence of his findings and admitted his re ...