Part one of term paper
The United States ad industry consists of many agencies whose job it is to make sure that the American consumers buy their clients’ products. As many people get smart enough to look past the physical eye tricks the ads may play on them, the agencies have turned to subliminal messages to get their point across. From garbage bag adverti ...

Part two of term paper
... for bypassing the conscious mind and putting a message in the subconscious mind. Subliminal advertising first became publicized in nineteen fifty seven when Jim Vicary flashed “drink Coca-Cola” and “eat popcorn” on a movie screen so that it could not be consciously seen, but subconsciously absorbed (Lechnar 3). Vicary reported an increase in the sale of popcorn and Coca-Cola as a result of his subliminal messages. He was later questioned about his results. He had n ...