Part one of term paper
dvertising: Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis. When people begin to form certain expectations in life there begin to be formed stereotypes. It is from here that advertising finds its most potent weapons. By focusing on these ...

Part two of term paper
... to the point of cementing them in impressionable minds. The depiction of females in advertising perpetuates these stereotypes and robs other females of the chance to form original opinions. Using the ads presented here as examples, the portrayal of women can be broken down into several categories. First is the idea of beauty. The bulk of each ad is devoted to the beautification of women's hair, face, and body. Women are bombarded with airbrushed, perfectly lit, constantly happy picture ...