Part one of term paper
Women are often most sensitive to changes in the environment because they are in closest contact with the home and the land; they are the first line of defense. Women represent a huge consumer market: They control over 80% of consumer spending in the United States. Importantly, beginning in 1999, the majority of Internet users will be women. ...

Part two of term paper
... to technology. Between 1987 and 1996, the number of women-owned businesses increased by 78%, almost twice the rate of increase of all U.S. firms, from 4.48 million in 1987 to 7.95 million in 1996. Time is a critical element. There are a huge number of demands placed upon them: kids, husbands, elderly parents, the home, the groceries. One huge problem faced by all women whether they work or not is TIME. Brand- loyalty is just one strategy that women implement to save time. Receiving a promotion ...