Part one of term paper
Brothers Don and Jay Poore had worked on potato chip packaging equipment and thought they would strike out on their own. While servicing packaging machines in Pennsylvania, Don and Jay had met a gentleman who knew a lot about making potato chips in small kettles “One Batch at a Time” and he helped them get started. By cutting th ...

Part two of term paper
... 1986 the brothers founded in Goodyear, Arizona. They started with one kettle, one delivery truck, and one store that sold their chips, Mayfair, across from the Wigwam. They didn't have a marketing budget, so they relied on sampling and word of mouth advertisement. It wasn’t long before the large grocery stores in the valley began to authorize sale of their products. It was also right around this time they had a couple of bold flavors that were real winners, Salt & Vinegar and Jalapeño. ...