Part one of term paper
FROM PREJUDICE TO DISCRIMINATION A prejudice is an unjustified negative attitude toward a group, a category of people, or a cultural practice. Prejudice against a group carries a strong emotional discomfort with, dislike of, or outright hatred of its members. Often it is based on a negative stereotype that resists rational argument. Some prej ...

Part two of term paper
... from the images that the media convey, for instance, of men and women, blacks and whites, young and old. Once people have formed attitudes in general, and prejudices in particular, they are reluctant to change their minds for several reasons: 1) The cognitive payoff, 2) The social payoff, 3) The economic payoff, 4) The psychological payoff. People cling to some attitudes like life preservers but they are persuaded to give up others. The more payoffs there off for maintaining an attitude, the more re ...