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Usage Of The Internet
Part one of term paper
Nielsen Media Research, which began studying Internet usage in
1994, reported that in 1995 40% of Americans over the age of 12 had
access to computers. (Nielsen Media Research, July 1996) 10% of
Americans over 16, were online at that time. In their most recent
survey, taken in December 1996 and January 1997, Nielsen reported
that 23% of Ame ...
Part two of term paper
... to Nielsen, the number of users who have
gone online looking for product information grew from 19% in 1995
to 39% today. Still, only 15% of Internet users have actually
purchased products online, indicating that the business value of
the Internet is in promoting products, not in sales. (Associated
Press, March 13, 1997)
According to survey results released by DeWitt Media in
February 1997, almost two-thirds of all marketers have advertised
on the Internet. 54% of those su ...
Word count: 819 | Approximate pages: 3
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