Part one of term paper
At one of several concerts in Europe by the American rock sensation Bruce Springsteen, 30,000 enraptured youths wear jeans and T-shirts bearing the names of American universities, states, and products. At their feet are thousands of empty Coca-Cola bottles. Springsteen addresses the crowd in English and sings—to roaring applause—his hi ...

Part two of term paper
... The television phenomenon, especially, has transmitted American products and images on a huge scale causing Europeans to feel as if they have been blanketed with the American culture. During my research, I found that the American fast-food restaurant, McDonald’s Corporation, while playing an integral role in Americanizing Europe, also helped to preserve the distinctive European culture. The emergence of consumerism in postwar Europe coincided with a substantial growth in personal and di ...