Part one of term paper
Universal Studios Escape, unifies the “old” Universal Studios Florida, the all new Universal Studios Islands of Adventure theme park, a City Walk of restaurants and night clubs, and a new luxury hotel all under one name. ‘Islands of Adventure’ and City Walk will officially open this May, while the hotel is scheduled to open in the fa ...

Part two of term paper
... that marketing execs hope will draw larger crowds away from their number one competitor whose name says it all: Walt Disney World. The average vacation to Orlando lasts only five days. Universal is gambling that since that average is not predicted to rise, with ‘Islands’ it will appeal to a larger customer base, as well attract potential Disney customers. ‘Islands’ employs five theme-based areas, constructed around a lake, that include high-speed thrill rides, water rides, and an actual li ...